Name: The importance of storytelling for brand identity
Uploaded: 2020-02-26T00:00:00+00:00
Duration: 6 min 51 s
Description: James Cadbury, the Founder of the Love Cocoa brand, comes from a family with chocolate expertise. FoodIngredientsFirst speaks with Cadbury, at ISM 2020 in Cologne, about the importance of storytelling in building a brand and connecting with consumers. In addition, he discusses sugar reduction and new flavors in confectionery, such as avocado-chocolate and birthday cake.

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The importance of st...

The importance of storytelling for brand identity

26 Feb 2020 | Love Cocoa

James Cadbury, the Founder of the Love Cocoa brand, comes from a family with chocolate expertise. FoodIngredientsFirst speaks with Cadbury, at ISM 2020 in Cologne, about the importance of storytelling in building a brand and connecting with consumers. In addition, he discusses sugar reduction and new flavors in confectionery, such as avocado-chocolate and birthday cake.

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