Name: Anuga 2025: Novameat showcases “chicken-style” plant proteins unaffected by labeling bans
Uploaded: 2025-10-29T00:00:00+00:00
Duration: 5 min 40 s

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Anuga 2025: Novameat...

Anuga 2025: Novameat showcases “chicken-style” plant proteins unaffected by labeling bans

29 Oct 2025 | Novameat

John Gray, chief commercial officer at Novameat, discussed the company’s plant-based proteins made through extrusion. He explains how its pulled meat-style products avoid aftertaste and use simple ingredients, such as pea protein, olive oil, water, alginate, and seasonings. Gray added that potential new bans on meat-sounding names don’t affect Novameat, which uses terms like “chicken style.”

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