IFT First 2025: Ingredion talks sugar reduction trends amid evolving consumer tastes
24 Jul 2025 | Ingredion
Nate Yates, CEO of PureCircle by Ingredion, spoke to us about the global evolution in consumer perceptions of sweetness in reduced-sugar products. He touched on global flavor preferences shifting toward more exotic and “less syrupy” flavors. Yates also highlighted formulation challenges in reducing sugar without lingering bitterness.