Name: IFT First 2025: Ingredion talks sugar reduction trends amid evolving consumer tastes
Uploaded: 2025-07-24T00:00:00+00:00
Duration: 4 min 13 s
Description: Nate Yates, CEO of PureCircle by Ingredion, spoke to us about the global evolution in consumer perceptions of sweetness in reduced-sugar products. He touched on global flavor preferences shifting toward more exotic and “less syrupy” flavors. Yates also highlighted formulation challenges in reducing sugar without lingering bitterness.

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IFT First 2025: Ingr...

IFT First 2025: Ingredion talks sugar reduction trends amid evolving consumer tastes

24 Jul 2025 | Ingredion

Nate Yates, CEO of PureCircle by Ingredion, spoke to us about the global evolution in consumer perceptions of sweetness in reduced-sugar products. He touched on global flavor preferences shifting toward more exotic and “less syrupy” flavors. Yates also highlighted formulation challenges in reducing sugar without lingering bitterness.

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