GNT teams up with semioticians to inspire personalized natural coloring solutions
03 Dec 2021 | GNT
GNT has enlisted the skills of professional semioticians to delve into the many ways that color in food imparts messages on a conscious and subconscious level. The Exberry Coloring Foods supplier has released its “The Power of Color” market research, which formulators can use to tailor new personalized coloring solutions for the F&B arena.
This is Gaya Selby for CNS Media.
We're live at Europe 2021.
I'm here at the GT stand with Marta Hendrixs.
Hi Marta.
Let's dive into the innovations that you're showcasing.
OK, welcome to our colorful booth, and we will showcase this show all the colors of the rainbow, so we don't have one particular.
Color this year, but just all the colors.
On the other hand, we are really focusing on plant-based and focusing on the sustainability of our colors, right?
OK.
Naturalness really plays into the color trends.
Can you talk a little bit more about that?
So we see that naturalness is the new sustainability and new sustainability is the new.
Natural colors.
So GT is already existing for over 40 years.
And so for over 40 years, sustainability and naturalness is already in our DNA.
So we won't talk about naturalness or clean label is a big trend because for us it's already in our DNA for so long.
Right, I see.
And plant-based.
Tell us a little bit more about that.
That's obviously ever evolved.
Yeah, everywhere you see here at the FIE you see plant-based.
So our colors only come from fruit, vegetables, and edible plants.
So by purpose they are already plant-based, so they can be used in all kinds of applications.
Can you talk about some of the most popular applications you're seeing at the moment?
For now we see a lot of, for instance, Meat alternatives, dairy alternatives, but also the new things like fish alternatives like plant-based sushi.
So that is really something that we are focusing on.
I see.
And how about customization, personalization, those sorts of trends?
And what we see is that last year we always focused on one particular color, and this year we won't focus on one particular color, but really on our broader color palette.
So we see the world is becoming more diverse, so there's no one color which fits all.
So therefore you see more and more colors.
OK.
And how about as we come to the end of the year, what do we expect to see happening next year and beyond?
Over next year we really will focus on personalization.
So what is fitting with your brand.
In your in your area, in your country or in your local area, so personalization will be really a key trend for us.
And how about the Instagrammable nature that for sure it will keep on going.
So Instagram will be a hot topic also in the upcoming years, but not only Instagram.
So we will also focus on TikTok, for example.
And WeChat, which is really huge in China.
Is China an important market for you?
So a lot of people and also in the emerging markets we see that it's really important that people are focusing on more natural food and beverages, and they really want to know what is inside their beverages, so they also want to have the clean and clear ingredients and what are the larger trends behind.
This driving health.
I think also it has to do with the pandemic.
So on one hand you want to take care of yourself, so you want to know what you're eating and take care of yourself, but on the other hand you will also pleasure yourself because everyone is inside.
You're not allowed to go to anywhere.
So therefore you also want to treat yourself and want to spoil yourself.
So indulgence comes into that also for.
Sure, so I don't think that we can talk about one or two big major trends.
It will be all kinds of trends, and in the end they will collide.
And how about the health of the planet?
A lot being talked about.
So on one hand, people want to have healthy food and beverages for themselves, but it also should be produced by producers who are producing in a sustainable way.
And then not only in a sustainable way on CO2 reduction, for example, but also doing good for the people, for the people where the factory is based, but also for the people who work there.
All right, very good, thanks very much.
You're welcome.
Thank you.
