How natural vanillin can meet the clean label challenge

Clean and clear labels have moved from trends to industry staples across the Food and Beverage market, driven by high consumer demand. Consumers want food products containing natural, familiar and simple ingredients, easy to understand and recognize. Additionally, they also want transparency regarding the origins of ingredients, and the practices used to obtain and process them. This paper will provide an understanding of how natural vanillin, and more specifically natural vanillin ex ferulic acid, meets clean label and transparency standards.