Four pillars for genuine natural taste

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Honest natural and individual taste. code of nature® by Symrise answers this request for genuine natural taste for food and beverage solutions, by combining its four pillars for each and every customer wish. Each time creating a unique and individual, truly and purely natural taste solution – a unique code.

 

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Symrise AG

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Symrise develops, produces and sells fragrances and flavorings, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products. The company’s nearly 30,000 products are mainly produced on the basis of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. The flavors, substances, perfume oils and sensory solutions are often central functional components for its customers’ end products. These customers include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements, pet food and baby food.

With sales of more than € 2.9 billion in 2016, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

The company’s origins go back to the year 1874. Symrise has since grown to achieve a market share of currently 11 % – making it one of the leading suppliers of flavors and fragrances on the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to our company’s above-average growth rate. Today, Symrise has about 9,000 employees working at sites in more than 40 countries, serving over 6,000 customers in roughly 160 countries.

Since October 2016, the operating activities of the Symrise Group have been broken down into three segments: Flavor, Nutrition and Scent & Care. The divisions within these segments are organized according to business units and regions.

Each segment has its own research and development, purchasing, production, quality control, marketing and sales departments. This system allows internal processes to be accelerated. Symrise aims to simplify procedures while making them customer-oriented and pragmatic. It places great value on fast and flexible decision-making.

The Flavor segment contains the Beverages, Savory and Sweet business units. Flavor’s range of products consists of approximately 13,000 items, which are sold in 145 countries. The flavorings Symrise produces are used by customers to make foods and beverages and give the various products their individual tastes. Symrise supplies individual flavorings used in end products as well as complete solutions, which, apart from the actual flavor, can contain additional functional ingredients, food coloring or microencapsulated components. The segment has sites in more than 40 countries in Europe, Asia, North America, Latin America and Africa.

The Nutrition segment markets its nearly 2,000 products in 89 countries via four business units: Food, Pet Food Aqua and Probi. They deliver natural sensory product solutions for taste, texture, color and functionality in foods, beverages, and baby food based on backward integration processes for vegetables, fruit, meat and seafood. It also supplies natural-taste and acceptance- enhancing products for pet foods and sustainable marine ingredients for aquacultures. And there are also probiotics for foods, beverages and nutritional supplements with health-promoting benefits.

Articles On FoodIngredientsFirst

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Food Ingredients News 02 January 2019

What’s going to be hot in 2019? “Adventurous” and plant-based eating accelerates, increased calls for transparency expected

02 Jan 2019 --- Globalization has sparked consumers’ curiosity around new food and drinks, exciting flavors and new ways of eating, as they become more knowledgeable of other cultures. This is resulting in brands bringing more variety to the market. Heightened sensory delivery, storytelling and novelty are providing ways for brands to engage with more adventurous, hedonistic consumers. FoodIngredientsFirst takes a closer look at the hotly tipped top trends for this coming year, including the “adventurous” consumer, plant-based eating and increased calls for transparency.

Food Ingredients News 21 December 2018

Weekly Roundup: Gold Coast Ingredients opens new S.M.A.R.T. Center, Campbell Soup names Clouse as new CEO

21 Dec 2018 --- This week in business news, Gold Coast Ingredients opened a new S.M.A.R.T. Center, at its Santa Fe Springs, California location, in a bid to “maximize its creative efforts.” FrieslandCampina and DMK signed a contract manufacturing agreement for the production of mozzarella cheese which is expected to come into effect in 2019. Ingredion opened a new sales office in Vietnam to “strengthen its brand presence and accessibility in Asia-Pacific.”

Food Ingredients News 20 December 2018

“No compromises on taste”: Symrise adopts a new approach for alternative protein sources

20 Dec 2018 --- Symrise is seeking to address the global trend towards meat-free alternatives, offering taste profiles while keeping the indulgence factor. The company is adopting a new approach in creating appealing taste profiles for vegetarian and vegan food products. Using novel technological equipment, Symrise is seeking to develop individual solutions and configure the texture, appearance, juiciness, mouthfeel and taste for a variety of alternative protein-based product

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Articles on The World of Food Ingredients

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From TWOFI 19 December 2018

View From the Top: Jean-Yves Parisot, President, Diana (Symrise Nutrition Division)

19 Dec 2018 --- Diana, the Nutrition Division of Symrise, reaches a turnover of €600 million and therefore accounts for about 20 percent of the Symrise turnover as a whole (circa €3 billion in 2017). Diana is organized around three business units – Diana Food, Diana Pet Food and Diana Aqua. Jean-Yves Parisot has served as President of Diana since October 2016. He has also been the Chairman of the Board of Probi AB since April 2015. Before Diana’s acquisition and integration into Symrise AG, he spent five years at the head of the Diana Food Division Business.

From TWOFI 14 September 2017

VIEW FROM THE TOP: Heinrich Schaper, Executive Board Member & Global President Flavors, Symrise

14 Sep 2017 --- Earlier this summer, Symrise signed an agreement to acquire Cobell, the largest supplier of processed fruit and vegetable juices in Great Britain and a leading supplier across Europe. It is now some 3 years since Symrise completed the acquisition of the French-headquartered Diana Group, one of the leading manufacturers of natural food ingredients and the global number 1 for pet food solutions.

From TWOFI 10 March 2017

Future Soft Drinks: An Eye on Trends

10 Mar 2017 --- Key suppliers offer their thoughts on trends to watch in soft drinks. What is driving development and where are the unexplored NPD opportunities for creative soft drinks?

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Video Interviews

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30 May 2018

Eyeing natural platforms in private label

At the “World of Private Label” (PLMA) international trade show, Symrise presented its natural offerings for the private label business. Flavor supplier Symrise is eyeing new opportunity in the rapidly diversifying private label sector as it looks to address consumer demands and evolve towards a taste rather than mere flavor approach under the “code of nature” platform. Alexander Lichter, Vice President Sales, Flavor Division EAME of Symrise sees an evolution. “I see less and less difference between the private label and branded world. It is all about speed to market, consumer understanding and fulfilling consumer requirements at a granular level,” he tells FoodIngredientsFirst. 


11 December 2017

Combining the Symrise and Diana portfolios – Symrise

Symrise highlighted the integration of the Diana portfolio for the first time at FiE 2017, and the joint presentation had a clear purpose. “As a company, we want to put much more focus and emphasis on the nature of our business, which is really being a natural company combined with the best of science,” says Alexander Lichter. With its heritage in mind, the company chose the motto: “Best of Nature. Best of Science. Best for You.” This means that the company’s understanding of nature, when it comes to sustainability, corporate social responsibility and the general science behind the business, is brought together for the benefit of customers and consumers.


30 November 2017

Taste Modulation for sugar reduced beverages

At Food Matters Live 2017, Ben Adam, Marketing Director for the Flavors Division from Symrise, told FoodIngredientsFirst: “We are seeing two main trends, sugar reduction and cleaner label products. We are responding to these trends by our Taste Modulation, which aims to lower the sugar content of products, particularly in the beverages space.”


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