D.D. Williamson

Trafford Park


M17 1PA

United Kingdom


Tel. +44 (0) 161 886 3345

Fax. +44 (0) 161 886 3346


Colors - Natural

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D.D. Williamson

DDW's mission is to enhance the visual appeal of food and beverages. The color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW's wide array of naturally derived coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of color solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. 

Articles On FoodIngredientsFirst


Food Ingredients News  04 September 2018

Social media and “Instagrammable” food: Millennial influencers – a virtual reality?

04 Sep 2018 --- Social media has become a powerful asset to marketing within the food industry. As sharing food through social media becomes increasingly important, particularly for millennials, standout food concepts are thriving. All of this means that color is once again being embraced and celebrated in food and drink, specifically on social media platforms that provoke these trends. It is a new age of diverse choice, and standing out on the crowded shelf has never been more appealing.

Food Ingredients News  07 August 2018

Bright futures: The evolution of natural colors and a “less is more” approach

07 Aug 2018 --- The trend for natural colors is part of a wider shift in consumer awareness about health and wellbeing and a desire for cleaner and safer food products. Consumers now have access to more information than ever before and, as a result of demand and pressure from health interest groups, the natural ingredients space has been growing steadily for several years now. In light of this, the incentive is now overwhelming for food manufacturers to clean up their products. This is being reflected in the rapid uptake of natural colors in new product launches.

Food Ingredients News  03 May 2018

Standing out from the crowd (Part 2): The supplier view on natural colors

03 May 2018 --- To keep up with the increased demand for natural colors, color suppliers are increasing their capacity in a bid to match consumer needs and expectations. Just last month, Chr. Hansen announced that it was increasing production capacity and adding new capabilities, to meet the rapidly increasing demand for natural colors in North America.

More Articles

Articles on The World of Food Ingredients


From TWOFI  15 February 2018

What's Sweet in 2018?

15 Feb 2018 --- Key suppliers offer their thoughts on trends to watch in sweet goods. Which trends are driving new product development and where are the opportunities?

Video Interviews


12 December 2017

Offering clean label solutions for emulsions & caramel colors – DDW

12 Dec 2017 --- DDW promoted a number of new innovations at FiE 2017. “We have our NaturBrown range, which are clean-label solutions for caramel colors, so these come from 100 percent natural sources such as caramelized apple, caramelized onion, caramelized tomato and caramelized garlic,” Christine Cuddihy explains. The company is also promoting its EmulsiTech range, which includes betacarotene and paprika emulsions, and these are available in clear and cloudy forms. They were mainly developed to work in beverages, but they work in a wide variety of applications as well.

27 July 2017

Innovative Solutions for Coloring

27 Jul 2017 --- DDW recently introduced a food color powder derived from a purple corn hybrid cultivated in the US. The non-GM powder exhibits a deep purple surface shade; the appearance is vibrant red in an acidic aqueous system. Food and beverage companies can simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements. DDW’s customers benefit from the innovative color’s safe, sustainable, traceable and transparent supply chain. Katie Rountree of DDW discusses color innovation at the company.