Zip-Pak Announces the First Commercial Application of Zip-Pak Slider Advantage

The Slider Advantage requires less plastic to manufacture, both the clip and profile, which enables Plumrose to provide an easy-to-open closure and simultaneously improves the company’s eco-profile.

Nov 4 2010 --- Zip-Pak, a global leader in helping consumer product companies build brands through resealable packaging, announces that Plumrose’s 24-ounce Hearty Country Style Thick-Sliced Bacon packages are the first to incorporate a Zip-Pak Slider Advantage. Plumrose chose the smaller slider clip because it is easy-to-use for consumers of all ages and uses much less material to produce.

“Retailers understand that packaging is essential to connecting with consumers and are always seeking products that offer convenience,” said Mike Rozzano, Executive Vice President at Plumrose Foods.  “We look for packaging solutions to provide added value, and the new Slider Advantage delivers.”

Plumrose also implemented a company-wide sustainability initiative, assessing its manufacturing operations and packaging solutions for opportunities to reduce energy and material usage.  The Slider Advantage requires less plastic to manufacture, both the clip and profile, which enables Plumrose to provide an easy-to-open closure and simultaneously improves the company’s eco-profile.

“Our focus group research shows that bacon is a product category where consumers value the convenience that resealable slider solutions offer,” said Elizabeth Sheaffer, Marketing Manager at Zip-Pak.  “Consumers are hungry for the same intuitive and easy-to-use functionality that they have come to expect from sliders on other products in the deli aisle.”

Like the entire Zip-Pak Slider family of products, Slider Advantage is ergonomically designed, making packages easy to open and close for consumers of any age.  Ideal for sliced deli meats, cheese, snacks and dry goods, frozen foods and pet treats, the new slider can be applied to pre-made pouches and form/fill/seal applications.  The solution can also run on virtually all packaging formats and machinery configurations, eliminating the need to invest in new packaging lines.

“We are thrilled to be the first to market with the Slider Advantage,” concludes Rozzano.  “Especially for larger packages that are intended for multiple uses, incorporating a resealable closure not only adds a level of convenience but keeps our brand in front of consumers throughout the last use.”