Z Trim Doubles Sales to Walden Farms
Z Trim CEO Steve Cohen sees the doubling in sales of Z Trim to Walden Farms over the past year as indicative of increased interest in Z Trim's multifunctional advantages from the food industry in general.
Jul 15 2010 --- Z Trim Holdings, Inc., manufacturer of multifunctional dietary fiber ingredients for the food industry, announced it has doubled its sales to Walden Farms over the same period last year. Walden Farms manufactures and sells of a variety of delicious food products that are free of gluten, sugar, carbohydrate, calories, fat and cholesterol.
Z Trim corn fiber, a non-caloric multifunctional ingredient used in a variety of applications throughout the food industry, is used by Walden Farms in their complete line of fat free and sugar free sauces, dressings, dips and spreads to provide a quality texture without contributing calories, a dual benefit unattainable with gums and starches, according Dr. Brian Sherwood.
"Z Trim gives us the right pourability along with a thick, rich, and smooth mouthfeel," he said.
Walden Farms' increase in volume purchases of Z Trim is due to a sustained surge in the retail sale of Walden Farms products. Dr. Sherwood attributes the increase in consumer sales of Walden Farm products to a variety of factors, most notably due to an increasing number of consumers eating at home and looking closely at how their diets affect their health. "It just exploded around January and hasn't let up," Dr. Sherwood said. Walden Farms recently added a few new products to their line, all of which contain Z Trim.
Z Trim CEO Steve Cohen sees the doubling in sales of Z Trim to Walden Farms over the past year as indicative of increased interest in Z Trim's multifunctional advantages from the food industry in general.
"This application demonstrates perfectly the value Z Trim provides in just one of its many areas of functionality," he said. "Whether our customers are seeking solutions based on clean labels and better nutritionals, or looking strictly at performance or cost-in-use advantages, we're able to provide a solution," he added. "We look forward to continuing to contribute to Walden Farms expanding presence in marketing foods for restricted diets."
