Yoplait Selects Boxal Aluminium Bottles for Dizzy

These exclusive bottles are produced in France on dedicated lines. The trendy Boxal aluminium bottles have been selected build brand awareness and seduce new consumers seeking innovation.

11/10/08 Yoplait launches Dizzy, a new generation dairy beverage in the ultra fresh segment in a 250 ml aluminium bottle with high definition printing from Boxal.

These exclusive bottles are produced in France on dedicated lines. The trendy Boxal aluminium bottles have been selected build brand awareness and seduce new consumers seeking innovation. This revolution in the ultra fresh segment ( with 2 flavours ) targets the 15-25 years old. The aluminium bottle enhances the product innovation. Avant-gardist, sleek with strong identity it breaks traditional sector codes to attract immediate attention. The sophisticated Dizzy brand name printed in high definition surrounded by metallic purple is intense and powerful.

Boxal recognized global know-how in innovative beverage packaging was choosen by Yoplait for integrating shaping, printed and noble material aluminium. Boxal aluminium bottles offer superior emotional value for premium beverages as well as great functionality ( freshness, safety, convenience ). 100 % recyclable, fully printed, light to transport and shatterproof, the Boxal aluminium bottle is a powerful media helping brands to establish a direct privileged relationship with the consumers.

Premier supplier to the beverages cosmetics and pharmaceuticals markets, Boxal offers a global capacity of over 900 million units annually. Boxal is a division of the Exal Group, an innovation driven company and a global leader in aluminium aerosols and beverages bottles. Exal employs over 1000 people and has operating facilities in Europe, North and South America.