07 Jul 2018 --- Today marks World Chocolate Day 2018 and July 7 is dedicated to all things cocoa-based. Despite concerns about health and obesity, chocolate remains a popular treat worldwide. World Chocolate Day supposedly marks the day when chocolate was first brought to Europe in 1550 and has been observed since 2009 globally. However, there has been a slight shift in consumer tastes. The focus on obesity and the health agenda has made many consumers transfer allegiance to lower sugar and fat confectionery products. However, to ensure chocolate is still a firm favorite for many years to come, confectionery manufacturers have been working hard to offer healthier versions of existing products, as well as new innovations.