Wixon to Feature ‘Just Better’ Specialty Ingredients at SupplySide West

26 Sep 2014 --- Wixon will showcase its “healthier, tastier, just better” proprietary, natural Mag-nifique flavor modifiers for nutritional products at SupplySide West, Oct. 8-9, at the Mandalay Bay Resort and Casino in Las Vegas. Visitors to Wixon’s booth will be served samples of its Reduced Sugar Oatmeal Fiber Bar, National Brand Sports Nutrition Shake, and National Brand Single Use Energy Water Enhancer in Black Cherry.

The flavor modifiers used in the concepts are part of Wixon’s Mag-nifique collection of technologies, developed by Wixon’s chemists to bring out the best in food and beverage products for a variety of consumer segments. The technologies can enhance healthy foods by reducing sugar, improving mouthfeel, masking off-notes, and more.

Wixon’s Reduced Sugar Oatmeal Fiber Bar features rolled oats, brown sugar, vanilla, and other natural flavors, plus Mag-nifique Sweet Lift to enhance sweetness. With only 120 calories, 30 percent less sugar, and four grams of fiber to help make it filling, the Bar is ideal for breakfast or an anytime snack.

The National Brand Sports Nutrition Shake contains Mag-nifique Mouthfeel to help create the perception of creaminess in low-fat or no-fat products. Mag-nifique Sweet Away for High-Intensity Sweeteners masks off-notes and reduces the perception of excess sweetness. Dutch cocoa, whey protein, and natural chocolate flavor give it a rich taste and a boost of nutrition for active lifestyles.

Mag-nifique Bitterless in Wixon’s National Brand Single Use Energy Water Enhancer improves flavor and minimizes inherent bitterness in tropical juices and fruit inclusions. Black cherry gives a refreshing take on water.