Winestar Lauches Premium French Wines in Cans
04 Sep 2013 --- For the first time in France, Winestar offers a range of wines from Château de l’Ille, a producer in Langedoc, in attractive cans which look high class and are specificially designed for wine. Ecological and affordable, this unique new format provides a solution to nomad consumers.
A range of Premium wines from Château de l’Ille
The 3 wines selected in the range are from Château de l’Ille. These wines have been produced for over 30 years by Pol Flandroy, independent winemaker who has been awarded 200 medals for his wines over the years. The current range includes the following wines:
- For the red wine, Winestar chose the « Cuvée Andréas », a full bodied and fruity wine ideal with meats, and cheese. It is a blend of Syrah (40%), Mourvèdre (30%) Carignan (20%) and Grenache (10%).
- The white one, « Cuvée Emilie », is a fresh wine with pineapple and grapefruit notes. It can be served with any seafood such as fish and shellfish and vegetables like eggplant or zucchini. This wine is a blend of Malvoisie (55%), Rolle Vermentino (25%) and Grenache
blanc (20%).
- The rosé wine, « Cuvée Alexandre », is defined by red fruits notes, and delivers a balanced taste. It is a perfect blend of Syrah (80%) and Grenache (20%) and is ideal with grilled meats, pizzas, cheese and salads.
Cans are retailed for 2,50€ in France, in delicatessens, wine stores and can be ordered online. They will also be offered in corporate restaurants, buffets, events, and in restaurants with take out services. Many orders are already placed for sales in export markets, such as UK, Belgium, Denmark, Finland, Norway, as well as China and
An answer to the current consumption
Every year, the canned beverages market increases by 10 to 15% in Europe, acording to Ball Packaging Europe 2012 and other data. Cans meet the demand of young adults looking for a new consumption experience. These consumers particularly enjoy having their drinks in places related to their nomadic, festive way of life: picnics on the beach, a walk in the woods, in a park, or to enjoy it moderately while having a snack. Even if they do not have the same consumption habits as their elders, they are just as demanding about quality. The single-serve size enables consumers to control the volumes, to avoid waste, and to create personal “mini-cellars” at home. With Winestar, you can change wines during your meal and drink the wine you really want!
Trendy, compact and light, the design is perfectly appropriate to be carried (train, plane, ship, etc.) or to be offered in luxury hotels mini-bars.
