WILD's Premium Dessert Concept – "La Gelateria"
Around one third of German consumers clearly prefer premium products when making everyday purchases (source: GfK ConsumerScan 2006). Consumers are prepared to pay more for exclusive products with perceived benefits.
25/10/07 Europeans can't get enough of milk-based desserts. In response to this trend, WILD has developed the innovative "La Gelateria" concept, which can deliver great taste with the very best quality: Classic ice cream dishes like Pear Helen and the Banana Split are delicious as a yogurt or custard.
With fruits, sauces and toppings, "La Gelateria" gives consumers convenient indulgence combined with new taste experiences.
Around one third of German consumers clearly prefer premium products when making everyday purchases (source: GfK ConsumerScan 2006). Consumers are prepared to pay more for exclusive products with perceived benefits. They also tend to be loyal to their brand.
In the dairy industry, the trend towards premium products is particularly noticeable where indulgence products are concerned. Consumers like to treat themselves periodically to obtain a genuine "feel-good" factor. At ANUGA 2007, WILD will be presenting the innovative "La Gelateria" concept to the dairy industry - a dessert concept based on yogurt or custard that will produce the desired effect.
Premium products for a spot of indulgence WILD's innovative dessert creations take popular ice cream sundaes and transfer them to the yogurt and dessert segment. The result is new premium products designed to please the taste buds of connoisseurs and consumers are eager to try.
"La Gelateria" fruit preparations and chocolate sauce are perfect in the Banana Split and Pear Helen products based on yogurt and custard. WILD provides the coffee and praline products, using sterile coffee sauce and praline preparation and caramel sauce, for various dessert cremes.
