WILD Launches New Concepts for Adult Soft-Drinks

For the growing adult soft-drink market, WILD has developed new concepts that take advantage of the special qualities of premium fruit vinegars: the authentic fruit flavors remain perceptible in high-quality vinegar.

11 dec 2009 --- In the traditional soft-drink segment, growth is barely evident in saturated markets like Western Europe – a good reason for beverage producers to differentiate themselves with innovative products and to enter new categories. WILD has developed concepts based on malt, kombucha tea or premium fruit vinegars that specifically target adult taste preferences and demands.

Compared to children and adolescents, the over-25 set demand soft drinks to be less
sweet. They prefer products with natural ingredients and lighter carbonation. The new soft drink concepts from WILD meet these demands.

Non-alcoholic malt beverages provide an excellent alternative to traditional soft drinks. WILD’s portfolio includes classic malt-based soft drinks as well as products with a nonalcoholic fermented base, which are also available in an organic variety. Because brewing technology is not needed for the filling process, malt concepts are also an interesting option for mineral water and soft drink producers.

Malt beverages are in demand both for their taste and for their healthy image. As the 2005 survey by the Mannheim Institute for Market Psychology (IFM) showed, consumers perceive malt as a healthy ingredient. Seventy-one percent of respondents believe that malt has a positive effect on the human organism, such as boosting metabolism, and that it supplies vitamins, minerals, and energy naturally.

To underscore the naturalness of the products, non-alcoholic malt beverage flavor systems from WILD use only natural ingredients like malt concentrate, natural colors and flavors. Fruit Up, the purely natural fruit sweetener from WILD, can also be added for sweetening.

From pear and rejuvenating lemon-lime to the exotic and popular superfruit pomegranate WILD offers a myriad of fruity flavor directions for malt-based soft drinks. Fruit-and-spice combinations, such as orange cardamom and lemon ginger, round out the assortment.

For the growing adult soft-drink market, WILD furthermore has developed new concepts that take advantage of the special qualities of premium fruit vinegars: the authentic fruit flavors remain perceptible in high-quality vinegar. Therefore, the gently sweetened beverages taste like the named fruit used in the vinegar. The WILD product portfolio includes pear, raspberry and lychee, all available in organic quality. The mild vinegar note refines the intrinsically mature flavor profile. The beverages also benefit from the healthy image of vinegar. Natural flavors complete the healthy concept.

Kombucha drinks, offer beverage producers another option for rounding out their range of products that conform to adult taste preferences. Kombucha is obtained through the nonalcoholic fermentation of sweetened tea. Like malt and fruit vinegar, kombucha is also known for its health benefits. Consumers perceive kombucha drinks as high-quality and refreshing wellness products.