Wild Launches New Concept in Fruit Filled Chocolate Products

WILD is offering chocolate manufacturers the highest technically achievable fruit content in fillings for chocolate bars: 25 percent fruit in the final product using a fruit preparation with 50 percent fruit content.

15/06/09 Wild has introduced a new concept in filled chocolate products. Chocolate with fruit filling is especially popular in the confectionery segment, where the standard lays at 5-10 percent fruit content. The new fruit preparations from WILD enable a maximum of 25 percent fruit content in filled chocolate products.

According to data, chocolate goods represent 62 percent of the confectionery market in Europe. One steady trend in the confectionery category is chocolate with fruit filling. Fruit-filled chocolate bars especially enjoy great popularity. The combination of chocolate and fruit appeals to the discerning, enjoyment-oriented consumer in search of unique taste experiences.

The standard fruit content for filled chocolate products in Europe is 10 percent; until now a higher fruit content was a rare find. WILD is offering chocolate manufacturers the highest technically achievable fruit content in fillings for chocolate bars: 25 percent fruit in the final product using a fruit preparation with 50 percent fruit content. This keeps the manufacturers in compliance with the Cocoa Regulation, which specifies that a filled chocolate must contain at least 25 percent chocolate. The high fruit content can be claimed on the packaging, ensuring premium-product positioning. WILD uses natural flavors for filled chocolate bars or pralines in its innovative fruit preparations whose high stability makes them ideal for fillings.

WILD is offering its “maximum-fruit” fruit filings for chocolate bars in a number of flavor directions. A passion-fruit filling, for example, is the perfect partner for dark chocolate. Milk chocolate goes well with an apricot filling and blueberry is the perfect complement to white chocolate.