WILD Expands Flavor Choice Options for Ice Cream

28 Feb 2014 --- Ingredient and flavor expert WILD can now provide some added excitement to the classic fruit flavored ice cream options. The company has an ice cream portfolio which focuses on offering a range of options within each classic fruit flavor; so as an example, customers can choose from four different cherry variants ranging from sweet to sour flavors.

“In our experience, strawberry is still the most popular kind of fruit-flavored ice cream, despite all of the innovations and trends towards exotic fruits,” said Inga Haubold, Senior Product Manager WILD. Her statement corresponds to the findings of a 2013 survey conducted by the market research institute Innova Market Insights: throughout Europe, strawberry is the number-one fruit flavor, followed by raspberry and lemon. Cherry is also in high demand, ranking at number five. Inga Haubold adds, “WILD is aware of these numbers, which is why it not only focuses on innovations: it also continues to refine tried-and-true flavors on an ongoing basis.”

WILD offers a range of natural strawberry and cherry flavors which reflect the typical sensory profile of popular flavors: these products were specially developed for use in ice cream. The ‘Cherry Stars’ palette lets customers choose between four different notes: sour, sweet, black or Amarena cherry, which is similar to maraschino cherries. WILD's product line ‘Strawberry Stars’ includes different strawberry nuances such as fresh fruit, green or forest strawberries and a jam-like option. Depending on the product concept, these flavors can be combined and customized to suit the respective foods, which also permits WILD to satisfy regional flavor preferences.

WILD's ‘Twisting Flavors’ are something new and exciting for ice cream-sorbet desserts. They feature one particular flavor in the ice cream that combines with a second flavor in the sorbet to yield a third flavor nuance. Cinnamon ice cream blended with lime sorbet creates a cola flavor; other options include pear that comes from apple and banana, and blackberry made of raspberry and blackcurrant. These novel products stand out among all of the classic ice cream desserts and are ideal for use in ice cream cups and cones. These are made exclusively of natural flavors and coloring foodstuffs, so the WILD product palette also satisfies the consumers' demand for natural ingredients.

By Sonya Hook