WILD Creates New Juice Concepts Based on Domestic Fruits

Gardens are in bloom, and many fruits are now in season reviving memories of the taste of freshly plucked plums or Grandma's quince jelly.

28 Jun 2010 --- Consumers seem to be increasingly inspired by the thought that there is no need to search far away when there is so much goodness close at hand. Domestically grown produce is becoming more and more popular, and as a result there has been a renaissance among fruits such as red currant, quince, plum and others that were in danger of falling from favor. WILD now offers its beverage industry clients three different juice concepts based on domestic fruit.

Gardens are in bloom, and many fruits are now in season reviving memories of the taste of freshly plucked plums or Grandma's quince jelly. These classic types of fruit have now found their way back to the shelves as juice, especially as a delicious alternative to classic citrus-based beverages. Market developments in recent years indicate that consumers have increasing confidence in the traditional fruits they knew in their childhood, and juices made entirely of fruits that grow in local gardens are rising in popularity.

The WILD portfolio includes three new flavors: apple/cherry/plum, apple/redcurrant/rhubarb and apple/apricot/quince. There are no limits to the possible combinations, and the WILD palette covers products in a variety of colors. This range of domestic fruits features every shade from dark purple to red and all the way to yellow so manufacturers can create appealing options. In order to meet rising consumer demands, the Garden Fruits range is available both as a concentrate and as 100% juice. Neither option contains any added sugar.