WILD Address Middle East Demands for Naturalness and Functionality

In the Middle East, natural products are in growing demand because consumers believe that natural ingredients contribute towards a healthy diet. WILD presents a broad range of natural ingredients for beverages from flavors, tea extracts and colors to specialty ingredients like natural functional flavors.

23 Feb 2010 --- At Gulfood Dubai, WILD will be introducing its latest beverage creations with new flavors and fruit combinations for products with a high growth potential. Visitors will gain insight into WILD innovations including ready-to-drink teas, energy drinks with juice, malt drinks, and near waters. Their functional value and ingredients come from natural sources, ever faithful to WILD’s motto for the Gulfood 2010: "We grow your business, naturally".

In the Middle East, natural products are in growing demand because consumers believe that natural ingredients contribute towards a healthy diet. WILD presents a broad range of natural ingredients for beverages from flavors, tea extracts and colors to specialty ingredients like natural functional flavors. At Gulfood, WILD will also introduce to the Middle Eastern market beverage concepts using the natural sweetener Stevia. WILD’s strong competence in flavor system technology gives manufacturers distinct advantages in implementing natural, sophisticated product formulations.

WILD will be presenting new concepts at Gulfood for natural, refreshing beverages on a malt concentrate base: combinations with juice, energy and fruit flavors. These are an excellent non-alcoholic alternative to beer and traditional soft drinks. WILD supplies the beverage industry with an extensively assorted palette of malt flavor systems as well as fruit flavors.

Another great alternative to traditional soft drinks are ready-to-drink teas. WILD offers concepts based on all tea variants, from black tea and green tea to rooibos, and combines them with fruit or blossom flavors. Just in time for Gulfood, WILD presents its latest developments such as green tea-prickly pear and rooibos-hibiscus. WILD’s portfolio includes new flavor combinations for the near water category as well.

Especially for the Middle Eastern market, WILD is introducing a new generation of energy drinks at Gulfood Dubai: “Energy plus juice”, a concept that combines the flavor of a traditional energy drink with a juice content ranging up to 30%. Extracts from green coffee beans and guarana supply the energy kick and, like the caffeine, the flavors and colors also come from natural sources.

“We enforce the trend towards natural products in the Middle East and offer the suitable high-quality ingredients and creative beverage concepts”, says Francisco Climent, Managing Director Middle East Africa at WILD. “Ever since WILD was founded in Germany in 1931, producing ingredients from nature and developing natural product formulations is one of our core competences.”