22 Jul 2020 --- Scientific food testing start-up Food In-Depth (FoodID) is working with companies to enable food transparency and the authentication of brand label claims. FoodID helps the people who supply, serve and sell meats and poultry to effectively and affordably test for antibiotics and other adulterants. The bulk of food safety claims, such as "antibiotic-free", "never-ever-antibiotic" and "hormone-free," are based on producer assertions, and are not validated by actual testing, notes the start-up, and was one of the key drivers behind this development.