Vitasti, HCBM execute distribution agreement
Higgins Cohn Brand Management is a leading consumer products management organization, providing strategic operations and sales execution services to consumer brands.
02/08/05 Vitasti, Inc. has announced that it has successfully come to an agreement with Higgins Cohn Brand Management ("HCBM") to distribute the Company's line of health and wellness products. HCBM, currently representing over $40 million in sales for other leading health and wellness brands, will begin distribution of the Company's new Acai Berry Granola and several other product lines set to launch this fall.
"HCBM is a leader in the industry with an amazing distribution channel that will allow for instant penetration of our products in the nutraceutical and health food market. In our opinion, they are the best in the industry with most of North America's leading retail chains in its distribution channel." says Tammy-Lynn McNabb, President of Vitasti Inc.
The Company is also pleased to announce that the President of HCBM, Patrick Higgins, will join the Company's Board of Directors (the "Board") effective immediately. "Having Mr. Higgins join our Board and provide his extensive experience in brand management within the health and wellness industry lends substantial credibility to what the Company is trying to accomplish. Patrick's ability to pick winners for product development is above reproach, and having him on the Company's Board will set our Company apart from others," adds McNabb.
Higgins Cohn Brand Management (HCBM) is a leading consumer products management organization, providing strategic operations and sales execution services to consumer brands. HCBM assists businesses more effectively through brand development and market penetration. They have an impeccable track record and have worked with some of the largest brands in the industry representing over $40 million in sales.
The company specializes in complete management of the market for natural and specialty product manufacturers. They offer clients valuable capabilities including: customer service, logistics, warehousing, market research, media services, design services and sales coverage. The core strength of their team, combined with full-range capabilities, provides clients with the strong infrastructure necessary to compete in the natural and specialty product market.
