Vimto Launches Limited Edition Centenary Bottle

Created with the original crock bottle available in 1908 in mind, there will only be circa 6,000 bottles produced of this must-have collectors’ piece available to buy containing the Original Vimto cordial – a recipe that still remains a secret 100 years on.

03/03/08 This remarkable soft drink, born in Manchester in 1908, was in existence when the titanic sunk, has gone through two world wars, was around when the Empire State building was completed, when the first man walked on the moon and has progressed into modern times when the World Wide Web was first created as well as breaking several world records along the way!

To celebrate, Vimto is set to launch a bespoke, limited edition bottle that will be unveiled to the UK’s trade at the Food & Drink Expo, Birmingham NEC on 6-9 April.

Created with the original crock bottle available in 1908 in mind, there will only be circa 6,000 bottles produced of this must-have collectors’ piece available to buy containing the Original Vimto cordial – a recipe that still remains a secret 100 years on.

These bottles will provide really eye-catching on-shelf display and create further excitement in the soft drinks aisle. Consumers will also be able to buy the bottles on-line via Mawsons or the Vimto website: www.shlurplethepurple.com.

“The limited edition crock bottle is a piece of history in the making and we are sure the trade, and consumers alike, will be keen to get their hands on it. I am proud to be part of the Nichols family who, to this day, keep the brand name of Vimto alive.”

Mawson’s, the producer of the limited edition crock bottle, is also celebrating its 75th year this year and their working relationship with Vimto dates back to 1933. Also based in the North West, Mawson’s are well-known for their traditional drinks such as Sarsaprilla, Dandelion & Burdock and Cream Soda.