Viachem to Represent AkzoNobel’s Akucell Food-grade Cellulose Gum Additives
“Viachem has an excellent track record of selling other AkzoNobel products to food and beverage manufacturers,” Myers added. “As a well-known and trusted supplier, Viachem is unmatched in the industry.”
21 Mar 2012 --- AkzoNobel Functional Chemicals has selected Viachem Ltd. to be its sales and marketing representative in the United States for its Akucell line of carboxymethyl cellulose(CMC) food additives, the two companies jointly announced.
Most processed food has cellulose gum in it to provide the right composition and appearance for the final product. CMC additives act as thickeners and stabilizers; they also control crystallization, moisture retention and fat uptake to give food manufacturers the best possible composition and customer-pleasing results in their final products. Akucell offers a wider range of food-grade cellulose gums than anyone else in the world, allowing Akucell customers to choose just the right CMC for their needs.
Bob Myers, commercial manager for AkzoNobel Functional Chemicals North America, said, “We have great confidence that Viachem will rapidly expand market share for Akucell with its unique model for marketing, selling and distributing specialty food ingredients.”
“Viachem has an excellent track record of selling other AkzoNobel products to food and beverage manufacturers,” Myers added. “As a well-known and trusted supplier, Viachem is unmatched in the industry.”
Kyle Einhorn, vice president of business development of Viachem, said, “We are delighted to welcome the Akucell line of CMC food additives to the Viachem portfolio of specialty food additives. We look forward to many years of successful partnership. With Akucell we are aiming to significantly grow the USA customer base just as we did with AkzoNobel ‘s chelates products.”
