Vegetarian DHA EPA product set for launch

17/03/06 A Swiss based company claims to have won the race to create the world's first vegetarian omega 3 DHA EPA launched to the natural health trade. The company will shortly be launching a product called Algae Pure extracted from a secret strain of Algae .

Tom Brudenell-Bruce the entrepreneur behind the new discovery says “I feel privileged that whilst working on a range of seaweed and algal products we discovered a secret, state of the art technology that provides a credible, organic and environmentally sustainable alternative to endangered fish stocks”.

Harley Street Nutritionist Yvonne Bishop-Weston says “Although nutritionists struggle to agree on the optimum ratio of DHA: EPA most agree you shouldn’t really have one without the other. Previously only algal DHA was available and even then difficult to get hold of. The fact nutritionists can now recommend a sustainable sourced, pure plant based product that contains both EPA and DHA is a huge leap forward for the health of everyone, and especially vegetarians, vegans, religious and ethical groups who avoid animal products for ethical and environmental reasons.”

“In theory you should be able to convert omega 3 oils in flaxseed to DHA and EPA but even the Flaxseed Council of Canada concede that the reality in today’s hectic world is that it’s hard to find solid, consistent, corroborating evidence of this.”

“Things such as stress, gender, genetics, diet, disease, toxins, balance of fats, caffeine, alcohol, smoking, sugar and freshness of the product all can hinder our ability to convert omega 3 alpha linolenic (LNA) acid to DHA and EPA.” adds Yvonne.