VeeV, the World's First Acai Spirit, Announces Carbon Neutral Certification
VeeV offsets its carbon emissions via the Climate Clean Offset Portfolio, which creates a "global forcing signature model" designed to address the earth's imbalance of all six greenhouse gases.
12/02/08 VeeV, the World's First Acai Spirit, announced that they have become certified carbon neutral by Climate Clean LLC, making them the first U.S. alcohol company -- and one of the first consumer product companies -- to fully offset the carbon footprint of their business activities.
"Since VeeV's inception in 2007, our effort has consistently been to provide consumers with a better way to drink: both literally, as a product, and environmentally, as a company fully committed to protecting the planet. We have always strived to minimize our carbon footprint, and are proud to become the first spirits company to achieve carbon neutral certification," said VeeV founding partner Courtney Reum.
VeeV offsets its carbon emissions via the Climate Clean Offset Portfolio, which creates a "global forcing signature model" designed to address the earth's imbalance of all six greenhouse gases. Rather than CO2 alone, the Climate Clean LLC Verified Emission Reduction Facility works to mitigate the entire mix of greenhouse gases that cause global warming. While it's imperative to reduce atmospheric CO2, positive impacts from CO2 offsets alone may not be realized for as long as 100 years. Offsetting a mix of all six harmful greenhouse gases allows for positive impact in the near, as well as, long term.
A pioneer in the growing luxury-eco market, VeeV is also the first and only spirits company to donate $1 per every bottle sold towards green initiatives. "Partnering with Sambazon on The Sustainable Acai Project in Brazil ensures the money goes right back to the Rainforest where Acai comes from," explains Reum. "The goal is to provide sustainable, organic Acai through our farming partnerships, and to promote the alignment of corporate and governmental policies with conservation efforts."
In addition, VeeV's distillery is the only one in America to receive a portion of its power through renewable wind generation, VeeV's 4-column fractional distillation process uses 200% less energy than a traditional pot still, and all of VeeV's marketing and sales materials are printed with soy ink on recycled paper. VeeV is the only alcohol brand that is a member of Business for Social Responsibility, as well as other leading green organizations.
