20 Aug 2013 --- Although filled with fine, hard-working people who produce high-quality nutritious food, the U.S. dairy industry significantly underperforms its potential. In a global market where consumers clamor for dairy foods rich in protein, calcium and nutrients, the U.S. dairy industry is a follower and a price taker. Big segments of the industry are in long-term decline, and others are significantly less-developed and innovative than in other first-world countries.