14 Jan 2016 --- Upslope, a pioneer in both craft brewing and canning, is starting 2016 in sprint mode. The Colorado-based craft brewery announces that leading active lifestyle marketing agency Backbone Media will spearhead its communications efforts. To celebrate this new partnership, Backbone will undoubtedly be enjoying Upslope’s Imperial IPA, which, as of Jan. 15, 2016, is available in 12-ounce cans in addition to the always available 19.2-ounce cans.