25 Aug 2014 --- Sports and fitness have rarely had a higher profile in the UK, following the financial and cultural success of the London Olympics, Le Tour Grand Depart and, most recently, the Commonwealth Games in Glasgow. The sports nutrition sector has undoubtedly benefited from renewed consumer interest in sporting competition and Ulrick & Short Ltd, leading British-owned clean label ingredient specialist, believes the benefits have also impacted on the associated clean label and ‘free from’ markets.