UK: Cereal Partners Worldwide adopts color-coded labeling

02 Oct 2017 --- Nestlé breakfast cereals in the UK will begin to carry the UK government’s color-coded labeling from October. The full rollout is expected to be completed by early 2018. Earlier this year, it was announced that Nestlé breakfast cereals would see a reduction of a further 10 percent in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.

Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide (CPW) says: “We are proud to offer consumers nutritious and tasty cereals to enjoy every day. We have provided consumers with clear nutritional information in a monochrome format on the front of pack for many years. The decision by CPW to adopt color-coded labeling in the UK aligns the Nestlé cereals range with what has become the common UK labeling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labeling in the UK.” 

Stefano Agostini, Nestlé UK & Ireland CEO  also says: “Nestlé welcomes Cereal Partners Worldwide’s decision to adopt color-coded labeling on its breakfast cereals sold in the UK. Nestlé UK has been a long-standing supporter of the color-coded nutrition labeling scheme ever since 2013, when it was adopted on Nestlé wholly owned products. It has always been Nestlé’s ambition to see the UK Government scheme on all Nestle branded products in the UK.” 

Jenny Rosborough, campaign manager at Action on Sugar commented in reaction to the announcement: “In August 2017, Action on Sugar exposed many branded food companies who are deliberately deceiving consumers by choosing not to use color-coded nutrition labeling on their cereal packs. We welcome the announcement that Nestlé Breakfast Cereals in the UK will begin to carry the UK Government’s color-coded labeling from October and we now expect all other food companies to comply. Clear labeling is essential to enable consumers to make informed choices.”