Turton Middleton Designs Packaging for Original London Banger

The packaging for The Original London Banger features a Union Jack flag and the copy is in Cockney rhyming slang, with the strap-line ‘Well worth a butcher's!'

17/11/08 Design agency Turton Middleton has brought to market a new sausage brand aimed specifically at Londoners, The Original London Banger, launched in the Capital this month with a £1million communications campaign. The agency created The Original London Banger brand - focusing on the British origins of the product.

Turton Middleton was briefed by Tulip Ltd to create a brand identity, packaging and advertising campaign for a new meaty sausage, made from British pork and aimed at the London market. The packaging for The Original London Banger features a Union Jack flag and the copy is in Cockney rhyming slang, with the strap-line ‘Well worth a butcher's!'

The Original London Banger launched across London with advertising in Tube carriages and on escalator panels, and inside London buses.