Tropicana launches orange juice with fiber
Tropicana Pure Premium Essentials(R) with Fiber delivers 3 grams of added fiber in every 8-oz. glass - as much fiber as is found in a medium-sized orange.
15/12/05 Tropicana Products, Inc., a division of PepsiCo, Inc., is helping people meet their daily fiber requirements with the introduction of first national orange juice with fiber. Tropicana Pure Premium Essentials(R) with Fiber delivers 3 grams of added fiber in every 8-oz. glass - as much fiber as is found in a medium-sized orange. Tropicana Pure Premium Essentials(R) with Fiber started shipping this week and will begin appearing in grocery stores nationwide in January.
It is no surprise that Americans need more fiber in their diets. In fact, nine out of 10 adults fail to meet the adequate intake levels for dietary fiber according to the most recent US Department of Agriculture food intake data.
The Institute of Medicine recommends 25 daily grams of fiber for women 19-50 and 38 grams for males 19-50 years of age. Good sources of fiber include: fruits and vegetables, beans, and whole grains.
Available for a suggested retail price of $3.49 for a 64-oz. carton, the same as the suggested retail price for other Tropicana Pure Premium Orange Juices, Tropicana Pure Premium with Fiber will be supported with a complete marketing plan, including advertising, public relations, sampling and promotion efforts.
Tropicana Pure Premium with Fiber joins Tropicana's Essential line of products, which are aimed to meet the individual nutritional needs of consumers. The fiber in Tropicana Pure Premium with Fiber helps the digestive system stay healthy and regular for those who need more fiber. Essentials products also include: Low Acid, Light 'n Healthy with Calcium orange juice beverage, Light 'n Healthy with Pulp orange juice beverage, Healthy Kids(TM), Immunity Defense and Healthy Heart.
Orange juice is truly a super food and is the most nutritious, commonly consumed 100 percent fruit juice in the American diet. An 8-oz. serving of all Tropicana Pure Premium varieties provides a full day's supply of vitamin C, is a good source of potassium (13% DV) and a good source of folate (15% DV), a nutrient important for women of child-bearing age. Plus, one 8-oz. glass of orange juice counts as two, half-cup servings of fruit, which gets you halfway to the government's recommended daily amount of two cups of fruit per day.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana Pure Premium(R) not-from-concentrate line of juices: Dole(R) juices and juice blends; Tropicana(R) Juices and Pure Tropics(R) juices; Tropicana Smoothies(TM) and Tropicana Twister(R) juice beverages. The Dole brand name is licensed from Dole Food Company, Inc.
