Tropicana Announces Juice Like No Other

20/03/08 At last, there is a 100 percent pure juice with such luscious flavor, bold color and delicious taste that it is an orange juice like no other. Tropicana Products, Inc., a division of PepsiCo, Inc., unveiled Tropicana Pure Valencia 100 percent orange juice, a national first from the juice leader.  The juice will appear in grocery stores nationwide beginning this month.

Tropicana Pure Valencia is the most premium juice Tropicana has ever offered. Crafted from the top 3 percent of Tropicana's Florida orange harvest, Tropicana Pure Valencia contains only the juice from select Valencia oranges.

Valencia oranges are known for their deep, rich color; exceptional juiciness; and succulent taste.  Unlike other oranges, Valencia oranges spend more than a year ripening on the tree, making them one of the sweetest.  Fewer than 15 percent of Tropicana's 400 groves qualify as potential sources for Valencia oranges for Tropicana's Pure Valencia.  From these, only the perfectly medium-sized oranges with the right taste profile are gently squeezed for Tropicana Pure Valencia.

"Our craftsmanship in creating Tropicana Pure Valencia gives consumers what they've told us they seek in a juice," said Ellie Halevy, director of marketing, Tropicana Products, Inc.  "Each bottle of Tropicana Pure Valencia contains the passion of an organization with a long history of making great-tasting orange juice.  I say it sums up nearly 60 years worth of experience in 54 ounces!"

Tropicana Pure Valencia answers consumers' growing demands and sets a new standard for super-premium juice.  The premium juice category continues to experience significant growth.  According to IRI Scanner data, in the last four years, the super-premium juice category has grown more than 15 percent in dollar sales.

Jerald O'Kennard, director of the respected Beverage Testing Institute, whose mission is to provide consumers with fair and impartial beverage reviews, said, "As one of the world's leading producers of super-premium beverages, Tropicana knows that, to deliver the taste experiences discerning consumers want, they must rely on only the best and purest components. Tropicana has done that with Tropicana Pure Valencia; it represents the best."

"Tropicana Pure Valencia is fruit juice in HD," said Susan Logue, Ph.D., Tropicana's director of Juice Development and the lead crafter of the Tropicana Pure juices. "From the vivid color, bold aroma and rich, complex flavor, this juice delivers a delicious sensory experience for the juice-lover and elevates the fruit juice category, much like HD televisions did for electronics."

Going Beyond Breakfast

Tropicana Pure Valencia is complemented by a line of four other premium, 100 percent pure juice flavors made from luscious fruits.  The four flavors include: Raspberry Acai, Pomegranate Blueberry, Indian River Grapefruit and Peach Papaya Mango.

Tropicana Pure Valencia, Tropicana Pure Valencia Pulp and Tropicana Pure Valencia Mango are available in a 54-ounce hourglass shaped clear bottle, and Tropicana Pure Raspberry Acai, Indian River Grapefruit, Pomegranate Blueberry and Peach Papaya Mango are available in a 1-liter size.  Tropicana Pure Valencia, Pomegranate Blueberry, Raspberry Acai and Peach Papaya Mango also will be available in a 12-ounce size for drinking on-the-go.  Tropicana Pure is available alongside Tropicana's other juice offerings in the chilled juice case in grocery, convenience, club and mass retail outlets nationwide.  All Tropicana Pure blends in the 54-ounce and 1-liter sizes are available for the suggested retail price of $4.49, while all 12-ounce sizes are available for $2.49.