13 Jan 2021 --- The staple trend of ingredient naturality is becoming more pronounced as the COVID-19 health crisis has prompted consumers to opt for more natural flavors – associated with perceived healthful attributes. FoodIngredientsFirst speaks with players in this arena, who hone in on the trending natural flavors of 2021. Both traditional and novelty flavors have a place in the market, as COVID-19 amplifies consumers’ need for comfort foods and tastes that help them “travel” via their senses.