21 Dec 2020 --- The holiday season is upon us, bringing some comfort toward the end of a turbulent year. With lockdown measures continuing across the globe, festive NPD this year focuses on encouraging family moments in the kitchen. Highlights include non-alcoholic beer, DIY snacking and decorating kits with a festive twist. According to Innova Market Insights’ analysis of product launches tracked with Christmas claims, the confectionery category led with 46 percent of new Christmas F&B launches worldwide. Among the new holiday confectionary products launched globally, 77 percent are within the chocolate category.
