Thor Pot Enhances Co-op Strength in Soup

At the same time, the Co-op has developed new labels to strengthen the brand image of the Co-operative chilled product range. Pasta Reale has previously used in-mould labels, but felt that a post-mould design would offer greater flexibility.

07/02/08 The Co-operative group is using the renowned Thor Pot from RPC Containers Blackburn to provide high-quality packaging for its best-selling range of chilled fresh soups.

Manufactured for the Co-op by Pasta Reale Ltd, the soups contain no additives and retail in a variety of natural flavours. The range was re launched in Autumn 2006 to great acclaim, resulting in a tripling of sales, and the Co-op has decided to refresh the product further to capitalise on this growth in popularity with new packaging and labelling in January 2008.

Pasta Reale has used RPC Blackburn’s Thor Pot on other soup projects and recognised that it could bring strong functional and aesthetic advantages to the Co-op soup range. Injection-moulded in PP, the 670ml Thor Pot is tamper-evident and recloseable for enhanced consumer confidence and convenience. Fully stackable and with excellent contact clarity allowing products to be seen easily, the Thor Pot also projects a strong on-shelf identity.

At the same time, the Co-op has developed new labels to strengthen the brand image of the Co-operative chilled product range. Pasta Reale has previously used in-mould labels, but felt that a post-mould design would offer greater flexibility.