15 Apr 2019 --- Clean label’s evolution can be explained, in part, by the consumer desire for healthier lifestyles. Understandable ingredient lists are crucial for consumers, but they continue to expect more, further pushing the boundaries of clean label, according to Thomas Schmidt, Marketing Director at Beneo. Speaking with FoodIngredientsFirst, Schmidt expands on how Beneo is working closely with customers to help them develop product reformulations that tick more than simply the basics of the “clean label box.”