The Zen in Wine Making

With the “FroZen” range wine producers are guaranteed total process control, robustness in production and shorter production time, which again leads to cost savings.

10/07/08 Wine makers can kick back and relax with the break-through technology of the "FroZen" range of malolactic starter cultures that secures optimum process control through a better understanding and knowledge of the nature of wine making. In addition, producers get quality control, documentation and safety in production.

Chr. Hansen was the first company to supply the global wine industry with easy to use malolactic frozen starter cultures for high quality red wines. Now, the company introduces a new range of frozen starter cultures aimed at white wines such as Chardonnay, Sauvignon Blanc or Pinot Gris.

Time and cost saving

“We are very proud to launch this range of frozen malolactic starter cultures, now available both for  white wines and red wines. With the “FroZen” range wine producers are guaranteed total process control, robustness in production and shorter production time, which again leads to cost savings. When we talk about “Zen” it is mainly for the winemaker but with this concept, consumers also get something: more appealing, more consistent and higher quality wines,” explains Laurent Hubert, Marketing Director, Wine Cultures, Chr. Hansen.

The "FroZen" range can reduce the malolactic fermentation time with as much as 40%. Around 265 million hectoliters wine are produced worldwide (OIV, March 2008), and traditionally 95% of the red wines undergo malolactic fermentation while only 20% of the white wines are currently produced in this way.

Both North and South

“We will first launch in the Northern hemisphere and our "FroZen" range will be used extensively from  September in markets like France, Germany, Italy, USA and Spain – and more will follow. When the wine season begins in the Southern hemisphere we will launch there too – and our expectations are high,“ says Laurent Hubert.

The range is also available in a freeze dried version and all come in the convenient DVS (Direct Vat  Set) concept for optimum convenience, control and consistency.

Chr. Hansen helps wineries throughout the world to understand the implications of various microflora in winemaking, and highlights the benefits that can be achieved by using high quality starter cultures for direct inoculation.

The malolactic fermentation process using quality starter cultures ensures a soft and round wine and is very important for making tasty wines. Uncontrolled malolactic fermentations can be unpredictable, risky and time-consuming.