09 Oct 2017 --- Not only did new product activity in the snacks market continue to forge ahead in 2016 and the first part of 2017, but the growth rate actually increased slightly. Innova Market Insights recorded a rise of 10 percent in overall global launch numbers in the 12 months to the end of May 2017, upon a still impressive near-9 percent in the previous 12-month period. The category, as defined by Innova Market Insights, includes not only traditional savory or salty snacks and snack nuts & seeds, but also products such as meat snacks, popcorn and fruit-based snacks, as well as finger foods and hors-d'oeuvres.