03 May 2018 --- Carton packs and filling technology specialist, SIG, is refocusing its product development strategy to create unique packaging solutions that meet the modern consumer trends of “health, increased quality and user experience.” Markus Boehm, Chief Market Officer (CMO) at SIG, speaks to FoodIngredientsFirst about how consumers are no longer driven by price and the increasing significance of product novelty in generating new market growth.
