The Glenlivet and Chivas Regal offer Father’s Day Packs
11 Jun 2015---Premium wines and spirits specialist Pernod Ricard UK is creating excitement across two of its leading Scotch whisky expressions ahead of Father’s Day (Sunday, 21st June) with a celebration of Father’s Day from The Glenlivet and special gifting packs for Chivas Regal.
The Glenlivet is reinforcing the recent UK launch of The Glenlivet Founder’s Reserve with personalised bottles, special video content, and a social gifting campaign ahead of Father’s Day through theglenlivetgifting.com
Aimed at continuing to build awareness of the new expression, which pays homage to founding father George Smith’s legacy, the campaign will celebrate fathers’ living legacies.
Films will explore the difference between how fathers and their grown up offspring consider that legacy to be, while the campaign will be promoted through social media via a special #CheersDad handle to allow followers to say thank you to dad directly.
To support the campaign, personalised bottles will be available via The Glenlivet website following every purchase in the run up to Father’s Day.
“We want to help people to celebrate fathers’ living legacies in a way that is both reverent and relevant to The Glenlivet Founder’s Reserve,” explains Pernod Ricard head of marketing Vicky Hoey. “Legacy is at the heart of The Glenlivet, and is something we are very much celebrating following the recent launch of The Glenlivet Founder’s Reserve.”
Meanwhile, Chivas Regal is updating its successful partnership with award-winning British watch company Bremont for a unique Father’s Day offering that features a stunning Bremont limited edition gifting box, while a bespoke edition for impulse and convenience also includes a free tasting glass.
Both packs, created as part of the brand’s successful ‘Made for Gentleman’ campaign, contain a bottle of Chivas Regal’s celebrated 12 Year Old expression, a blend of many different malt and grain Scotch whiskies matured for at least 12 years.
“This rich, smooth blend balances style with substance and tradition with a modern twist,” explains Hoey, “while our special gifting editions will make perfect gifts for Father’s Day.”
The special edition Bremont gifting packs (RRP: £28.19 each) celebrate the ultimate gentleman’s accessory, the mechanical watch, which is the epitome of style and craftsmanship, adds Hoey.
“Our Christmas Bremont gifting packs were incredibly popular, and we expect these new packs to be a popular gifting choice for Father’s Day also.”
“Bremont, like Chivas, was founded by two passionate brothers, committed to excellence in craftsmanship and investing in the details that matter. Our special Chivas 12 ‘Made for Gentlemen’ Father’s Day gifting packs celebrate that excellence and feature deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers.”
To make both gifting options even more special, Chivas Regal is also offering a personalised labelling service with every purchase, available via http://www.yoursignaturespirit.com/
