Firmenich opens Culinary Discovery Center in Thailand

636566147397906960thai green curry.jpg

14 Mar 2018 --- Firmenich has opened a new Culinary Discovery Center in Bangkok, Thailand, to serve as the company’s hub for Southeast Asia. The new facility provides a collaborative environment where Firmenich chefs, flavorists and food technologists can work together with customers to shape the future of food. Fully immersed in the region’s rich culinary heritage, this center will develop innovative culinary solutions cutting across Savory, Sweet Goods and Beverages for consumers in Southeast Asia and beyond.

“This investment reflects South East Asia’s importance to Firmenich as both a strategic growth region, as well as Savory hub for Firmenich,” says Chris Millington, President of Flavors, Firmenich. “Putting our innovation to work, our chefs are dedicated to creating authentic, great tasting, nutritious products from smart proteins all the way to sugar, salt and fat reduction, in close collaboration with our local and regional customers.”

Click to Enlarge“Sharing a great taste experience forms a bond between people, across cultures and languages, it gives us stories and moments of happiness with our family and friends,” says Ed Alejandrino, Vice President of Flavors, Southeast Asia. “We look forward to welcoming our customers to our Culinary Discovery Center, an inspiring space that will open their eyes, taste buds and mind to new possibilities,” he noted.
 
Speaking to FoodIngredientsFirst, Darrel Fletcher, Business Development Director of Savory, Southeast Asia for Firmenich said: “Thailand is an advanced and dynamic food market which is influential across South East Asia due to its cutting-edge trends, incorporation of modern technology, and inspiring new products that stay true to their unique culture. In addition to their creative noodle and cooking aid market, Thailand has a significant protein industry making it a key driver of the latest savory foods and flavoring.”

The new Culinary Discovery Center will focus on traditional strengths of bouillon, instant noodles and cooking aids, and will expand Firmenich's presence in the protein market.

“The growing demand for protein in the region, increased Government health regulation, and consumer demand for healthier options are all areas where Firmenich can make a significant positive impact through our expertise and ability to deliver healthy, sustainable and great tasting solutions,” explains Fletcher.  

“Locating our newest Culinary Discovery Center in this key market in combination with our Culinary Anthropology approach. Our new way of working with clients to co-develop products through design thinking and rapid prototyping techniques will allow us to develop the next great eating experience with clients leveraging the influence of this dynamic region while setting a new benchmark for speed to market,” he notes. 
 
Firmenich has also just launched “Culinary Anthropology,” a new and proprietary design thinking approach to developing savory products with customers through creative ideation and rapid prototyping which will be employed at the Culinary Discovery Center and throughout Southeast Asia. During a Culinary Anthropology session, Firmenich takes customers through a series of exercises that are designed to stimulate creative thinking and generate innovative business ideas.
 
By Elizabeth Green
 

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Layn rolls out new sweetener platforms in Mexico

21 Sep 2018 --- Layn Corp. is rolling out its advanced sweetener and flavor systems in Mexico at the FoodTech Summit & Expo taking place in Mexico City September 26-27. The company is introducing its Lovia sweetener platform and showcasing Monk Fruit by Layn.

Food Ingredients News

Weekly Roundup: Nestlé sells Gerber Life Insurance, Givaudan completes Naturex acquisition

21 Sep 2018 --- In business news this week, Nestlé announced plans to sell Gerber Life Insurance Company, to Western & Southern Financial Group for US$1.55 billion in cash. Bösch Boden Spies launched a sustainability initiative and Givaudan completed the acquisition of Naturex, following the implementation of the squeeze-out procedure and the delisting of Naturex shares from the Euronext Paris stock exchange. Firmenich appointed Emmanuel Butstraen as president of its Flavors Business Unit and member of the company’s executive committee and Tyson Foods’ CEO Tom Hayes is stepping down.

Food Ingredients News

New taste platforms: Firmenich acquires US biotechnology company Senomyx

20 Sep 2018 --- Firmenich is set to acquire US biotechnology company Senomyx, Inc., which uses proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients and natural high-intensity sweeteners for the food and beverage industries. The acquisition and a distribution deal should allow Firmenich, the world’s largest privately owned company in the flavor and fragrance business, to expand its influence on the global flavors market, particularly high-intensity sweeteners.

Food Ingredients News

“Game-changing”: Layn and Firmenich enter partnership to leverage sweetener formulation and distribution

17 Sep 2018 --- Layn Natural Ingredients has entered into a strategic agreement with Firmenich, the world’s largest privately owned company in the flavor and fragrance business. Capitalizing on its leadership in the plant-based, high-potency sweetener industry, this agreement significantly increases Layn’s distribution reach and provides access to some of the best formulation expertise globally to further develop Layn’s extensive sweetener portfolio, according to the company.

Food Ingredients News

IFF’s Frutarom buy: “We’re ready for Day 1,” declares CEO as final antitrust hurdle is cleared

17 Sep 2018 --- Now that International Flavors & Fragrances Inc. (IFF) has received antitrust clearance from all relevant antitrust authorities around the world, and all antitrust and competition laws have been satisfied, Chairman and CEO Andreas Fibig says the company wants to build on its strong momentum, focus on integrating planning and “provide a seamless experience for customers.” Speaking to FoodIngredientsFirst, Fibig says that IFF is on track to close the transaction in early October, which is ahead of the company’s initial expectations.

More Articles