TERRA Chips Introduces New Look For Its Iconic Black Bag

05 Mar 2014 --- The Hain Celestial Group, Inc., a leading organic and natural products company providing consumers with A Healthier Way of Life, announced a packaging refresh for its TERRA® brand root vegetable chips.

The new look, designed by brand agency CBX, puts a modern spin on the brand's classic black bag with dramatic food photography and a crisp architectural structure. Beyond the stylistic changes, the package refresh also highlights the real root vegetables in each blend through the use of icons at the bottom of every bag.

For more than two decades, TERRA snacks have provided consumers with delicious vegetable chips made from a diverse set of root vegetables – including taro, kabocha squash, parsnip and beets – in a variety of vibrant colors and sophisticated blends. The new packaging gives consumers a more distinctive view of the vegetable experience that awaits them inside.

"The root vegetables that go into TERRA set it apart from ordinary chips," said Sam Garfinkel, Sr. Brand Manager of TERRA Chips. "Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience."

In January 2014, TERRA introduced two new flavors to its roster of global taste combinations: Tropical Blend and Exotic Potato Blend. TERRA® Tropical Blend adds sweet coconut and plantain to a mix of taro, sweet potato and batata for a touch of Caribbean flavor in every bag. TERRA® Exotic Potato Blend includes an eclectic blend of sweet potato, yukon gold and blue potato chips for a combination unlike any other.