Taxi Studio Creates New Designs for Cadbury Dairy Milk Pebbles

01 Oct 2013 --- Mondelez International has turned to Taxi Studio to create the packaging design for the launch of Cadbury Dairy Milk Pebbles.

Once the brand’s positioning was agreed, Taxi Studio was tasked with providing packaging ideas for the new product to be submitted to research.

The initial design resonated with consumers, and remains largely unchanged from the final round of research.

Cadbury Bitesize brand manager Sally Barton, said: “We’re over the moon with the Pebbles design.”

Taxi Studio creative director Ryan Wills said: “Given the timescales, the team quickly came together and generated lots of great ideas. Being inspired by ‘the joy of togetherness’, we quickly brought the ideas to life in compelling ways – we really relished the challenge.”