Tate & Lyle unveils highly soluble stevia sweetener for sugar replacement health kicks
21 Jul 2023 --- Tate & Lyle is expanding its sweetener portfolio with the addition of the Tasteva Sol Stevia Sweetener, which the ingredient solutions provider describes as an “internationally patent-protected breakthrough in stevia technology.”
The new product boosts the company’s ability to help customers solve stevia solubility issues in food and beverages and deliver on consumer demand for healthier and tastier sugar- and calorie-reduced products.
Starting from the leaf, Tasteva Sol is a premium-tasting stevia that has over 200 times the solubility of Reb M and D products on the market. The sweetener is designed to solve common solubility challenges in beverage concentrates, dairy fruit preparations and sweet syrups at high-sugar replacement levels.
“Consumers continue to shift from full sugar to reduced sugar foods and beverages and do not want to sacrifice taste. Tasteva Sol meets consumer needs as it provides a solution for manufacturers looking to formulate great tasting, clean label sugar reduced products where solubility often becomes a challenge,” says Papao Saisnith, senior director for Global Marketing & Innovation, Sugar and Calorie Reduction at Tate & Lyle.
High-sugar replacement
Tasteva Sol fits well into the company’s stevia sweetener range and can be used alone or in combination with Reb M stevia sweeteners for high-sugar replacement. It offers “exceptionally” good solubility, readily dissolving in concentrates while remaining soluble at low pH.
This innovation is aligned with growing customer and consumer demand as the market value of stevia is expected to increase by 13% in 2026, notes Tate & Lyle.
As consumers continue to switch from full sugar to reduced sugar food and beverages, the perception and awareness of the benefits of stevia are increasing.
In 2022, 32% of US consumers were likely or very likely to buy a product that contains stevia leaf extract (up from 29% in 2020), according to the company.
“Tasteva Sol delivers solubility and sweetness, which fills a gap among existing sweeteners and strengthens our overall portfolio,” continues Saisnith.
“This addition furthers our commitment to transform lives through the science of food and helps our customers to meet consumer expectations for making healthy food tastier and tasty food healthier.”
Last month, Tate & Lyle opened its new Customer Innovation and Collaboration Centre in Jakarta, Indonesia, marking an important milestone in the company’s growth strategy to expand its presence in the Asia Pacific region.
Edited by Joshua Poole
