30 Jul 2024 --- Consumers looking to switch to low- and no-alcohol beverages are not willing to settle for traditional soft drinks and are instead looking for options more akin to alcoholic alternatives, says Paola Bassi, marketing director Europe at Synergy Flavours. Speaking with Food Ingredients First, she discusses the various factors impacting the taste and texture aspects of such drinks, such as the high in fat, salt, and sugar (HFSS) legislation in the UK, which urges manufacturers to rethink their F&B formulations. This also demands ensuring that “their products remain compliant while still appealing to consumers.”
