Synergy Flavors Sweetens its Offering with New Honey Range

08 Aug 2016 --- Synergy Flavors has expanded its flavor offering with the development of a true-to-nature honey range. Prompted by the increasing popularity of honey among consumers, the range is suitable for a wide variety of applications, and consists of five distinct profiles, including honeycomb, mild honey, dark honey, floral honey and Manuka.

The color, flavor and even aroma of a particular variety of honey often differs depending on the nectar source of flowers visited by the honey bee. And with hundreds of different honey varietals available, Synergy worked in close partnership with a beekeeping society to develop five recognizable flavors that deliver real impact. Via extensive analysis and testing of honey samples, Synergy’s flavorists were able to capture the unique characteristics of each flavor profile. Whether manufacturers are looking for a light, mild variety; a darker, distinctively bold profile, or floral notes, with an odour reminiscent of the flower; the new range offers manufacturers the versatility to create honey-flavored products that are characteristic of the raw material.

Philip Ashman, Junior Flavorist at Synergy, comments: “We are constantly monitoring global flavor trends and have developed this versatile range in line with the rising demand for honey products. Now a regular feature on many restaurant menus and a key influence for regional cuisines, honey is crossing the borders between different applications. This includes sweet formats such as dairy, cereals, alcoholic drinks and bakery, as well as savoury soups, dressings and meat dishes. Honey is also increasingly being paired with other flavors to create universal consumer appeal. Popular pairings include lemon, strawberry, almond and banana. These new opportunities enable manufacturers to stay competitive in a crowded marketplace.”

Ashman continues: “In line with the recent trend toward health and wellness, formulators are increasingly looking to differentiate their product ranges by not only delivering the health factor, but also creating products which are flavorful. Honey, often seen as a natural alternative to refined sugar is increasingly incorporated by manufacturers to do just that. However, with Synergy’s new honey flavors, producers can deliver impactful taste without adding to the sugar content.”

Available in liquid and spray dry formats, the all-natural flavors can be tailored to suit specific dietary requirements, including halal and vegan. In addition, they can be incorporated across various applications, such as dairy, bakery, beverages, savoury and sports nutrition products.

With extensive technical knowledge and a vast portfolio of flavor solutions, Synergy Flavors offers the application expertise, sensory science and market insight to help producers develop winning honey-flavored products with real flavor impact.