Symrise Presents “Healthy Grains” Collection for Cosmetic Products
In addition to traditional varieties such as oat, wheat, and rice, the grains designated as “supergrains” by nutritional experts are becoming particularly popular.
1/21/2011 --- Symrise is expanding its portfolio of natural grain extracts, marketed under the name “Healthy Grains”. There are now eleven grain varieties available to the cosmetics industry for use in skin and hair care products. In addition to traditional varieties such as oat, wheat, and white rice, Symrise is also focusing on old, forgotten “supergrains” such as amaranth, quinoa, and khorasan wheat.
Grains have played a key role in the diet and culture of humankind for millennia. The cosmetics and personal care industries have been taking advantage of the potential provided by these nutrient-rich kernels for several years. In addition to traditional varieties such as oat, wheat, and rice, the grains designated as “supergrains” by nutritional experts are becoming particularly popular. Ancient varieties such as quinoa, amaranth, and spelt are not only valued for their nurturing, skin-rejuvenating, and elasticity-enhancing qualities, but are also equated with the essence of healthy and natural living.
As part of its Extrapone Botanicals range, Symrise Life Essentials has been offering oat, wheat, and rice natural extracts for use in cosmetic products for some time now.
The “Healthy Grains” products are now expanding this range considerably, adding amaranth (a millennia-old plant cultivated by the Aztecs), khorasan wheat (a grain similar to wheat, originating from Egypt), quinoa (nutritional staple of the Inca civilization), black rice, millet, barley, rye, and spelt to the portfolio.
To whet customers’ appetite for the “Healthy Grains” range and to demonstrate various application possibilities, Symrise has developed innovative product concepts that are complemented by creative and inspiring fragrances.
The possible applications for the Extrapone Healthy Grains are virtually unlimited as the extracts can be used in facial, eye, and hand care products, cleansers, shower gels, shampoo and hair styling products, to name a few. All the extracts are water-soluble and as such can easily be used in cosmetic consumer products. They do not affect the fragrance or the opacity of the final product and are compatible with all prevalent raw materials utilized in cosmetic products.
