Symrise Launches New Beef Flavor Collection

Meat dishes today should taste homemade, be thoroughly healthy and be prepared rather quickly – nothing more, nothing less. The Beef Flavor Collection provide an authentic and delicious flavor, no matter how the dishes are cooked.

3/31/2011 --- For quite some time, renowned professional chefs have been rediscovering the intense meat flavor of gently prepared dishes. Now food manufacturers can also offer this option to consumers for home cooking thanks to Symrise's new Beef Flavor Collection. What's more, the portfolio also features regional preferences.

Meat dishes today should taste homemade, be thoroughly healthy and be prepared rather quickly – nothing more, nothing less. The Beef Flavor Collection that Symrise now offers presents flavor solutions for the food industry that meet these needs. Most importantly, they provide an authentic and delicious flavor, no matter how the dishes are cooked.

Mike Ostrowski, Competence Manager Meat in EAME, says of the product portfolio, “The Beef Flavor Collection allows us to round out our selection of meat flavorings. The three product clusters – Culinary Authentic, South America and Remarkable – cover all of the major fields of applications in foods. No matter whether you want to make soups, sauces or ready-to-eat dishes, we provide authentic tastes with low sodium and no flavor enhancers.”

Beyond this, the meat flavorings meet the consumer preference for appetizing and high-quality foods. While sautéed dishes used to be the main favorite, nowadays people enjoy the broad spectrum of flavors in gently cooked dishes. These foods offer people a special sensory experience.

These new beef flavorings appeal to people across the globe, especially since they take regional preferences into account along with the prevailing trends towards natural and healthy foods. The Beef Flavor Collection reflects both traditional eating habits and cultural influences as well as national approaches to preparing foods and different cooking styles. To cite one example, it can recreate the juicy barbecue flavor of a freshly cut of grilled meat from Brazil.

Christoph Dahlem, Senior Vice President Business Unit Savory at Symrise, says, “Authentic meat flavorings rank among Symrise's core competences and are an outstanding match with the overall concept of the Savory department. They demonstrate our culinary competence, creativity and authenticity. We want to keep growing in this field.” To keep its finger on the pulse of what people want, Symrise conducts intense research on trends and consumer preferences to create ideal product solutions which are also cost-effective.

To develop its new flavorings, Symrise assembled a team of top chefs, flavorists, researchers and marketing experts. It also surveyed consumers about their preferences in meat dishes. This collaborative approach resulted in foods with a special authentic culinary note, and it also guarantees optimal industrial processing and flavor stability.