Symrise Diversifies Portfolio With California-Based Flavor Infusion Acquisition

05 Jun 2015 --- Symrise AG is strengthening its product offering for natural beverage applications and further expands into the strongly growing market of flavored water: The Company signed an agreement to acquire Flavor Infusion, a highly specialized supplier for natural beverage solutions in North America, from its founders. With this investment, Symrise is gaining immediate access to the company’s profound knowledge as well as already marketed products and its most reputable customer base.

“The market for flavored waters, teas, sports and energy drinks is booming, especially in North America. Our latest acquisition is thus another strategic step to capitalize on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages. Flavor Infusion is an expert in this segment with a wide product portfolio, an impressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise. Our customers will benefit from a highly diversified offering of functional and hydration based drinks as well as numerous applications”, said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.

Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5 to 7 % annually. Flavor Infusion has continuously expanded its customer base that comprises some of the largest and most reputa-ble global beverage and food manufacturers as well as regional champions. Furthermore, the company developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction.

California-based Flavor Infusion generates turnover of about US$ 10 million.

Symrise will integrate the activities of Flavor Infusion in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.