SweeGen Commercializes New Reb-M Stevia Product
22 Feb 2017 --- SweeGen, Inc. have announced the successful commercialization of its Bestevia Reb-M, the company’s non-caloric and high purity stevia sweetener with an unparalleled, clean, sweet taste, which is comparable to regular table sugar.
According to Steven Chen, President of SweeGen, Bestevia Reb-M has “great solubility and amazing taste”.
He told FoodIngredientsFirst: “Consumers mainly focus on taste. People want to reduce calories but at the same time have great taste. Bestevia Reb-M enables the consumer to cut calories in their drinks and at the same time gives them a sugar-like taste.”
Customer feedback on the product has been exceptional, which includes a major global beverage company that recently used SweeGen’s Bestevia Reb-M in its large-scale trial for one of its bottled beverages.
SweeGen's Bestevia Reb-M, is the first sweetener of its type to be made commercially available via bioconversion. As the global demand for sugar continues to increase while production decreases, and companies are faced with a tax on high-sugar products, SweeGen’s Bestevia Reb-M produced through enzymatic conversion becomes the obvious choice for food and beverage manufacturers, as well as consumers.
The production of SweeGen’s Bestevia Reb-M uses proprietary and patent-pending bioconversion technologies utilizing natural steviol glycosides derived from the stevia leaf to achieve a high-quality sweetener that is well suited for food and beverage applications. With expected and upcoming regulatory compliance in major markets, competitive pricing, a superior taste profile and high purity, SweeGen’s Bestevia Reb-M is clearly set apart from the competition and establishes a new standard for the sweetener industry.
“Bestevia Reb-M is not available to end consumers as table top sweetener just yet,” Chen noted. “It is currently used in test trials by major players in the food and beverage, confectionary, dairy and flavor and fragrance industry.”
by Elizabeth Kenward
